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What to Do When Processes Are Affecting Your Ability to Ship

Learn how to navigate and streamline processes that hinder your product's shipping schedule.

Bureaucracy is a product manager's kryptonite. It's the silent killer of innovation, the nemesis of agility. If you're finding that processes are affecting your ability to ship, it's time to rethink the way you're working.

Identify the Bottlenecks

First, let's identify the usual suspects. Are approvals taking too long? Is there too much red tape around decision-making? Maybe your team is bogged down with endless meetings that produce more action items than outcomes. Start by mapping out your current processes and pinpointing where the delays are happening.

Streamline Your Workflow

Once you've identified the bottlenecks, it's time to streamline. Simplify approval chains by empowering teams with more autonomy. A flatter structure can often lead to quicker decisions and a more responsive workflow. Encourage asynchronous communication to reduce the number of meetings and make sure every meeting has a clear agenda and purpose.

Leverage Technology

Use tools that facilitate faster and more efficient workflows. AI-powered tools like Eververse can help automate routine tasks, prioritize backlogs, and provide real-time feedback, allowing your team to focus on what truly matters: building and shipping great products. Integrating a robust project management tool can also help visualize workflows and identify inefficiencies.

Foster a Culture of Agility

Creating a culture that values agility over rigid processes is key. Encourage your team to embrace change and be flexible. Foster an environment where experimentation is encouraged, and failure is seen as a step towards success rather than a setback. This mindset shift can significantly reduce the friction caused by cumbersome processes.

Iterate and Improve

Continuous improvement should be a core part of your strategy. Regularly review your processes and seek feedback from your team. What worked? What didn't? Use this feedback to refine and optimize your workflows. Remember, the goal is to create a system that evolves with your team's needs and the demands of the market.


Processes are meant to facilitate productivity, not stifle it. By identifying bottlenecks, streamlining workflows, leveraging technology, fostering a culture of agility, and continuously iterating, you can break free from the shackles of bureaucracy and get back to what you do best: shipping exceptional products.

Remember, the perfect process is the one that works best for your team. Keep it simple, keep it flexible, and keep it moving forward.

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